We are so excited to announce that we have officially launched our rebranded product lines of high protein meal replacement solutions: Pro-Cal, Z-Pro25™ Pudding/Shake Mixes and TinyMeal™ Nutritional Bars. Yum!
As you all know, we’ve been servicing the weight loss and bariatric communities for over 40 years in both clinical and medical settings. It was late in 2016 that R-Kane Nutritionals was acquired by American Nutritional Laboratories, and since then has been working towards this rebrand. In fact, you’ve probably seen new things here and there on the website like the meal plans, exercise programs and this very blog! Post analysis we decided that our primary rebranding focus would include:
- Freshening up the brand, logo and colors
- Focus products on natural flavors
- Ease of access for your medical providers
We focus on specific high protein meal replacement products such as puddings, shakes and bars to be able develop the best quality and best tasting products for obesity treatment. We want our patients to enjoy what they eat and feel good about it. Pro-Cal and Z-Pro 25™ are now being offered in four amazing and decadent flavors: Chocolate, Vanilla, Strawberry, Mocha (Pro-Cal only) and Red Velvet (Z-Pro 25™ only). The packaging facelift includes a new, clean slimmed-down look with a soft satin finished packaging. The color scheme is fresh and invites us to try the products. We clearly represent our brand with the principal display panel detailing exactly what the product is and what our patients will find inside. Since our products have always provided you an easy-to-use approach, this was imperative as the rebrand gained momentum.
As you know our products have always been easy to mix, prepare and have superior taste – you love to tell us this! Therefore, taking on the redevelopment using all natural flavors was a huge undertaking, but necessary given the current food industry trends and what you, our customers are demanding from us. Throughout the redevelopment, our team of food scientists and product developers took keen effort to carefully screen flavors for overall flavor, ease of mix and how the flavors interacted with our nutritious protein base. With each sensory test the naturally flavored products consistently outperformed those with artificial flavors. It was a win/win for everyone, but most especially you!
Lastly, we’ve also made it even easier for your medical providers to order and keep their offices stocked with the products you crave for success. We’ve added an online shopping option where all providers can order 24/7 and easily track and manage orders.
We couldn’t be more excited to share all of this news with you! We look forward to your continued success with our products and eagerly await your feedback. And, if you have flavor or product suggestions please submit to firstname.lastname@example.org! We’d love to hear from you!